About Us

Helping Engage & Grow Audiences for 40+ Years

Norman Hecht Research is an industry-leading, Long Island-based market research firm focusing primarily in the media industry. Our high quality services have helped us build an impressive client roster of media companies throughout the country, most of whom we have been partnering with for many years.

Our Story

When Norman Hecht, the company founder, left Arbitron Television to start his own business over 40 years ago, the mission was clear: we needed a strong advocate for customers. In its first iteration, as Information & Analysis (I&A), Norm and his team worked to advocate for local and national media companies to improve the ways in which the measurement services were measuring viewership. I&A was involved in the early days of cable television measurement and program/pilot testing. It was acquired by AGB Research PLC in 1983 and was involved in introducing people meter television measurement to the United States.

In 1985 Norman Hecht Research, Inc. was formed to continue the important work of advocating for client rights with media measurement companies. Throughout its history, NHR has been an agent of change in the way audiences are measured. NHR uses its deep knowledge of the methods and practices of audience measurement companies and its clear understanding of client needs, issues and bottom line effect on their businesses to continue to push the boundaries of measurement.

A major milestone and evolution of NHR was the expansion into providing custom audience research, inspired by our clients' frustrations with research being at odds with audience currency data. For over 30 years we have been providing some of the highest quality, most actionable custom audience research in the industry.

NHR applies the lessons learned throughout its long history to tackle the challenges facing our clients today in a multi-platform world. NHR is committed to keeping our finger on the pulse of the behaviors and priorities of consumers as they evolve.

Meet Our Leadership Team

Norm Hecht founded the company that bears his name in 1985. Norm spent most of his early career in media research and marketing before recognizing that the industry was lacking a company that advocated on behalf of its clients. With Norm at the helm, NHR began this important work which has continued to grow and evolve over the past 4 decades. As a pioneer in this field, Norm was instrumental in improving the ways in which viewership is measured. As an industry leader, he was extremely active in a number of media-related organizations throughout his career. Norm is extremely proud of NHR’s stellar reputation for providing actionable value to our clients, along with the long-standing relationships we have built.

Norm is currently enjoying semi-retirement with his wife in Florida ,and tries to play golf at least 5 times per week. Most importantly, he likes to spend time with his family which includes 5 grandchildren, and the most recent addition to the family, his first great granddaughter.

Norman Hecht

Founder & Chairman

Dan is the rare combination of gifted researcher and storyteller making him the ideal lead of Norman Hecht Research’s analysis efforts. Dan’s expertise spans measurement methodology, audience trends across platforms and consumer attitudes and behaviors towards news providers. With relentless curiosity, an unyielding instinct for finding actionable insights and a way of presenting complex data that always has the audience engaged, Dan can help your team find the right roadmap towards greater success.

Dan has been with NHR over 25 years and has a Master’s Degree in Communications from NYIT and a BA in History from SUNY Albany.

Dan Greenberg

Owner, Co-President

Laura is the heart and soul of the research standards that make Norman Hecht Research a leader in its field. Directing operations for the company, Laura oversees a team that coordinates, innovates and customizes each research study to specifically meet our client's needs. Laura tirelessly works to ensure our studies are actionable and meet or exceed our clients’ needs. Additionally, Laura ensures the internal operations and systems at NHR are running smoothly to support the outstanding team at NHR.

Laura has been with Norman Hecht Research for almost 30 years and has a BS from Syracuse University.

Laura Greenberg

Owner, Co-President, COO

Jim Carty is a Senior Vice President of NHR’s Ratings Department. Jim is a tireless advocate for his client’s needs and pushes media measurement companies to improve their measurement standards. Jim started as a Ratings analyst in 2001 working his way up to his current role. With over 20 years of experience, Jim’s knowledge of audience measurement, media measurement technology and sampling methodology are an asset to NHR and its clients.

During his free time Jim can usually be found with his wife, Maria supporting their children from various sports sidelines and dance performances.

Jim Carty

Senior VP Ratings

As Senior Vice President of Audience Measurement Insights, Nick is one of the leaders of our Ratings Department. In addition to being the point person for many of our biggest clients domestically and internationally, Nick is also our in-house expert on audience measurement methodology. Nick joined NHR in 2008 as a Research Analyst after earning a BA in Sociology from Stony Brook University.

Outside of the office, Nick is a foodie who considers himself a connoisseur of sushi, cocktails, and sci-fi movies.

Nick Giovanniello

Senior VP Audience Measurement Insights

Laura is Senior Vice President of NHR’s Primary Research department. With over 15 years experience at the company, Laura has worked her way from research analyst to her current role. Laura is responsible for managing all aspects of primary research projects alongside her team, and her attention to detail has helped NHR maintain an industry leading quality standard.

Outside of the office, Laura enjoys sipping spicy margaritas on the beach with her husband Colin and playing in the sand with her two beautiful children, Layla and Quinn.

Laura Katzer

Senior VP Primary Research

Dennis has been with Norman Hecht Research for over 30 years. His primary responsibility is to work with our television clients with regard to ratings and sample measurement methods. Dennis is involved in investigating ratings anomalies and discrepancies and determining what can be done to remedy the situation or educate the client on how to use the data to improve its ratings performance.

Before joining Norman Hecht Research, Dennis held jobs at HBO, CBS Television Stations and the ABC Television Network. Dennis has a Masters of Business Administration degree from Adelphi University.

Dennis Regan

Senior Vice President Research

Clients

SOME OF OUR HAPPY CLIENTS

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